September 22, 2018
Throughout his long quarter-century career, Nick Assef has always striven to provide every one of his clients with the best possible service. He knows well that no client hires him or his firm, Lincoln Crowne and Company, simply to get basic investment services. They want the best, and Nick is bound and determined to never disappoint them. They want to advice and counsel that is something special, and that is usually what they get. Nick Assef strives to get them the best possible deals with the best possible terms.

No wonder he’s considered one of the best. When one examines Nicholas Assef’s extensive experience in business, it’s easy to see what make him a great investment advisor. However, when you look more closely, his exploits in the legal profession and academia make it clear why he has developed such an amazing reputation as one of the most shrewd and tenacious negotiators and advisors in the field. One reason for his very strong reputation as a negotiator is his ability and willingness to apply strategies and tactics based on "game theory" to negotiations, as a way to secure the best possible outcome for clients.
March 29, 2018
Nick Assef’s negotiating style has often been referred to as very tenacious. The superlative was hard-earned; his strategy obviously works well, since his long and varied career has been successful for nearly three decades so far. Because he believes education is at least one key to success, Nick Assef was sure to begin his career journey with a lot of it in his background. He studied at Harvard Business School, the University of Rochester, Bond University Law School and the University of Technology, Sydney.

In the nearly 30 years since then, Nicholas Assef has been the founder of Lincoln Crowne & Company Pty. Limited for a large portion of that. He has been among the most dynamic and persuasive mergers and acquisitions investment bankers anywhere, but especially so in the Australian and Southeast Asian markets. Nick Assef’s approach to investment advice comes out of his diverse experience in many financial disciplines, including mergers and acquisitions, joint ventures and a great many other complex transactions. Clients trust him because he’s effective.